SEO Tactics To Abandon in 2018
In today’s demanding market of digitalisation and globalisation, it’s vital for businesses to take advantage of online strategies and techniques that widen their visibility to customers that are actively trying to finding their services or products. Search Engines are invariably the most influential programs that will influence your online exposure, and consequently your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used extensively by most websites to boost their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).
SEO can be an excellent investment that will raise your exposure and conversion rates, or if used incorrectly, can hurt your rankings and visibility, thus having the opposite effect. The predicament with SEO is that its algorithm is frequently changing, and most website owners don’t keep up to date with the most updated SEO trends. SEO techniques that worked last year may not necessarily be successful this year, and prevalent SEO tactics from 5 years ago may result in your website being penalised today.
Rather than investigating the top SEO tactics that website owners should be investing in, we’re instead going to inspect the top SEO tactics that will actually penalise your website and therefore should be utterly forgotten in 2018.
- Keyword Stuffing
Keyword stuffing is a typical mistake that many website owners make to try to raise their SERP results. Keyword stuffing is pretty much the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can swiftly detect how many times a keyword has been used and will penalise websites for excessive keyword stuffing. Rather than keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been a common SEO technique since the inception of SEO, and its success as an SEO tactic has developed swiftly ever since. Whilst link building is still one of the top 3 SEO tactics in 2018, aggressive link building will undeniably result in your website being penalised. Google weighs links genuinely as a ranking indicator since links are a public endorsement which correlates with useful information on a website.
Aggressive link building happens where links are extracted in an abnormal way. Examples of this is where links are deposited in poor link directories, buying links, link schemes, and other spammy tactics. This SEO tactic will lead to penalties for a website and should be abdicated, instead being replaced with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One outdated SEO technique that lots of individuals still perceive to be effective is excessive internal links. There is a general misconception where websites that contain a large amount of links to other pages within the website will help their SERP results. The aim in doing this is to bolster a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.
- Not Identifying Technical Issues
The backend of a website plays a substantial role in SEO, so it’s important not only to pinpoint any technical problems that may harm your SERP rankings, but also keep up to date with the latest best practices. As an example, Google has just released an update relating to SSL encryption, so if a website doesn’t comply with this update now, it will be penalised. The most prevalent technical problems that hamper most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most overlooked SEO technique that will enhance your SERP rankings relate to the images within a website. Optimising your website for image search is an excellent way to bolster your SEO, and this can be done largely with the image filename and alt attribute. As an example, as opposed to providing an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. Furthermore, a typical mistake with images is keyword stuffing the alt attribute.
There’s no question that a competent SEO strategy will enhance a website’s SERP rankings and exposure, however due to many websites misusing SEO techniques in years gone by, Search Engine’s SEO algorithms are constantly changing and it’s paramount to keep up with these changes to prosper in today’s online marketplace. If you need any help with your SEO strategy, or simply haven’t updated your strategy in the last few years, speak to Internet Marketing Experts Gold Coast on 1300 595 013, or visit our website for additional information: https://internetmarketingexpertsgoldcoast.com.au